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By reviewing the case study, readers are expected to understand the constraints of competitive strategies in a shifting environmental landscape; the difficulties of foreign companies to sustain in an emerging market with government interventions; the subtlety of joint venture (JV) formation by partners with very divergent background, priority and agenda; evaluation of behavioural orientations of partnership and JV operational arrangements as determinants of a successful JV strategy.

High-tech companies can enjoy super profits from their products when only a few competitors can compete with them technologically. However, these companies also nurture a high-cost operational culture that sets a constraint for their further growth when superiority of the technology can no longer be maintained. High-tech companies may reposition their businesses with a strategic shift from differentiation strategy to cost focus strategy. The attendant shift as well as synchronization problem in an organization may require a larger effort to revamp. This case describes a global telecom infrastructure company with successful business performance in China in her early establishment with a pre-emptive technological edge. Mitigation of technological superiority and the rise of local competitors have forced the Company to opt for a cooperative strategy with a local player in the establishment of a low-cost joint venture. Does the new joint venture facilitate the strategic shift or just create an illusion of cooperation?

Undergraduate students and post graduate students taking strategic management course.

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CSS 11: Strategy.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

The purpose of this paper is to design a kind of air bearing which is based on bionics. Compare with ordinary air bearing, the air pressure consumption is reduced and energy is saved.

This paper puts forward a proposition that a bionic bearing structure is designed based on the bionics principle. First, the authors analyze the microstructure of the wings of long-eared owls and the structural mapping model is established. Second, the theoretical formula is derived through the model, and the structural parameters are optimized by sequence quadratic program (SQP). Lastly, the experimental model is made by 3D printing technology, and the experimental data are analyzed to verify the feasibility of the theory.

By comparing the experimental data, it can be seen that the air pressure of the original air bearing is reduced by 27 per cent, and the validity of the theory and design method is verified.

In this paper, a design method of air bearing based on bionic principle is presented, which can save the air pressure required for working of air bearing, and the structure of air bearing is expected to be applied in engineering.

This paper aims to study the application of reinforcement learning (RL) in the control of an output-constrained flapping-wing micro aerial vehicle (FWMAV) with system uncertainty.

A six-degrees-of-freedom hummingbird model is used without consideration of the inertial effects of the wings. A RL algorithm based on actor–critic framework is applied, which consists of an actor network with unknown policy gradient and a critic network with unknown value function. Considering the good performance of neural network (NN) in fitting nonlinearity and its optimum characteristics, an actor–critic NN optimization algorithm is designed, in which the actor and critic NNs are used to generate a policy and approximate the cost functions, respectively. In addition, to ensure the safe and stable flight of the FWMAV, a barrier Lyapunov function is used to make the flight states constrained in predefined regions. Based on the Lyapunov stability theory, the stability of the system is analyzed, and finally, the feasibility of RL in the control of a FWMAV is verified through simulation.

The proposed RL control scheme works well in ensuring the trajectory tracking of the FWMAV in the presence of output constraint and system uncertainty.

A novel RL algorithm based on actor–critic framework is applied to the control of a FWMAV with system uncertainty. For the stable and safe flight of the FWMAV, the output constraint problem is considered and solved by barrier Lyapunov function-based control.

Visitor center plays an important role in the normal operation and sustainable development of scenic spots, especially as a portal image of its management. This paper presents resilience theory for visitor centers to identify some common issues in designing visitor centers in China scenic spots, including the lack of function, loss of architectural characteristics, and difficultly in adapting to changes in the number of visitors with periodic variations. The framework of resilience theory was set from four dimensions, namely, resilience and match in the composition of ontology function, the extended function, integration of buildings into the surrounding environment, and alternative construction technologies and materials. This theory was explained and analyzed with the application of the theory in practice in combination with the design of Mount Hua visitor center. Results showed that resilience theory yields good application effect.

Environmental and operational restrictions increasingly drive modern aircraft design due to the growing impact of global warming on the ecology. Regulations and industrial measures are being introduced to make air traffic greener, including restrictions and environmental targets for aircraft design that increase aerodynamic efficiency. This study aims to maximize aerodynamic efficiency by identifying optimal values for sweep angle, taper ratio, twist angle and wing incidence angle parameters in wing design while keeping wing area and span constant.

Finding optimal wing values by using gradient-based and evolutionary algorithm methods is very time-consuming. Therefore, an artificial neural network-based surrogate model was developed. Computational fluid dynamics (CFD) analyses were carried out by using Reynolds-averaged Navier–Stokes equations to create a properly trained data set using a feedforward neural network.

The results showed how a wing could be optimized by using a CFD-based surrogate model. The two optimum results obtained resulted in increases of 10.7397% and 10.65% in the aerodynamic efficiency of the baseline design ONERA M6 wing.

The originality of this study lies in the combination of sweep angle, taper ratio, twist angle and wing incidence angle within the scope of wing optimization calculations.

Entomology is a useful tool when applied to engineering challenges that have been solved in nature. Especially when these special abilities of olfactory sensation, vision, auditory perception, fly, jump, navigation, chemical synthesis, exquisite structure and others were connected with mechanization, informationization and intelligentization of modern science and technology, and produced innumerable classical bionic products. The paper aims to discuss these issues.

All kinds of special abilities of insects and application status have been described and discussed in order to summarize the advanced research examples and supply bibliographic reference to the latters. Future perspectives and challenges in the use of insect bionics were also given.

In the period of life sciences and information sciences, insect bionics not only promoted the development of modern science and technology on the sides of mechanics, molecule, energy, information and control greatly but also provided new ideas and technologies for the crisis of science and technology, food, environment and ecosystem.

It may provide strategies to solve the problems and be a source of good ideas for researchers.

Pyrolysis for coal gas generation changes the composition, pore structure, permeability and adsorption capacity of coal. This work aims to discuss the utilization of coal pyrolysis on enhancing coalbed methane (CBM) production in the Gujiao area, Shanxi province, China.

This research was conducted mainly by the methods of thermogravimetry mass spectrometry (TG-MS) analysis, liquid nitrogen adsorption experiment and methane isothermal adsorption measurement.

The results can be concluded as that 400-700°C is the main temperature range for generating CH₄. Pore volume and specific surface area increase with increasing temperature; however, the proportion of micro pore, transition pore and macro pore has no difference. The optimum temperature for enhancing CBM production should be letter than 600°C because the sedimentation of tar and other products will occupy some pores and fissures after 600°C.

Here in, to accurately recognize the suitable maximum temperature for heating development, a method enhancing CBM production, TG-MS, was adopted to analyze the products and the weight loss of coals with different ranks in the Gujiao area at temperature of 30-1,100°C. And then the pore structure, porosity, permeability, methane adsorption capacity and thermal maturity of coals during pyrolysis were investigated with increased temperature from 30°C to 750°C. On these bases, the favorable condition for enhancing CBM production and the thermal evolution of coal were recognized.

The purpose of this study is to review recent work in the robotics literature and identify future opportunities for consumer/tourist experience research in human-robot interactions (HRIs).

The paper begins by covering the framework of robotic agent presence and embodiment that are relevant for HRI. Next, the paper identifies future opportunities for hospitality and tourism scholars to undertake consumer/tourist experience research in HRIs.

The result of this study provided potential directions for advancing theoretical, methodological and managerial implications for tourism experience research in HRI.

Concepts from robotics research are diffusing into a range of disciplines, from engineering to social sciences. These advancements open many unique, yet urgent, opportunities for hospitality and tourism research.

This paper illustrates the speed at which robotics research is progressing. Moreover, the concepts reviewed in this research on robotic presence and embodiment are relevant for real-world applications in hospitality and tourism.

Developments in robotics research will transform hospitality and tourism experiences in the future.

This research is one of the early papers in the field to review robotics research and provide innovative directions to broaden the interdisciplinary perspective for future hospitality and tourism research.